7-Six approached us with a vision to shake-up the retail experience for tourists. They wanted to develop a more sophisticated shopping experience in comparison to the kitschy, overwhelming stores we're all familiar with. We created a brand identity that represents 7­-Six’s inviting and charming store atmosphere. This brand system is clean, recognizable, and was inspired by the love of travel.


Branding, Identity, Tagline, Corporate ID, Packaging, Retail Collateral

Year 2016
Industry Fashion & Retail
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