We had the opportunity to develop the brand identity for Donna Garzón's new fashion line, seventytwoº. It all started with a simple idea — fashion should be comfortable. After many months, and countless brainstorming sessions, seventytwoº was born. We created a clean, fresh, and simple visual identity that relates to the brand's comfy and chic clothing.


Naming, Branding, Identity, Packaging

Credits: Tommy Yung Photography

Year 2016
Industry Fashion & Retail
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